Julian Pycraft (founder) at Leaders on Purpose Summit, Washington D.C. presenting the Keystone Maasai Programme
By Edward Pycraft
"The Leaders on Purpose CEO Summit brings together some of the world's top visionaries and leaders to accelerate a new kind of leadership at the forefront of a new business logic - one that, at its core, integrates purpose & profit."
Today, we see how organizations can navigate the disruptive forces shaping the 21st century. Focusing on the new business logic, the Leaders on Purpose CEO Summit selects leaders who fall in the top quartile of profitability for their sector, with a business spanning at least 30 countries and ranking in the top 50% for environmental, social & governance (ESG) criteria. The research increasingly shows that achieving and sustaining corporate success is linked to a commitment to solving societal problems. This new shift transcends business models focused on generating quick profits at the expense of sustainable development by one underpinned with long-term sustained growth and adaptive business models. Leaders on Purpose have coined this their "North Star" - the shared goal of social and environmental value creation informed by the global context & long-term thinking.